SEO is an acronym for Search Engine Optimization. It is an essential online marketing strategy dedicated to driving prospective customers to your website. Its goal is to optimize a website to gain top positions for selected keywords on search engines. This goal is achieved by strategically employing measures to improve the website's technical setup and contents and obtaining backlinks from other domains.
SEO is divided into three general categories:
SEO specialists apply measures to meet the search engine's ranking factors for each category. Search engines use ranking factors to determine the position in which it lists a website in search results.
Every day, millions of people use search engines to find information or services from all aspects of life: Recipes, guides, products, flights, navigation, tickets, entertainment, and more. Most people navigate the web using search engines to find answers to their questions and solutions to their challenges.
A study shows that 68% of the web's traffic comes from search engines. 53% of this traffic has its origins in organic search—search results that are not ads (paid search) and can be improved through SEO.
In other words, organic search (SEO) and paid search (SEA, ads in search results) make up the lion's share of traffic on the web.
Even where we go offline is significantly influenced by search engines: We use Google and Apple Maps and local search results to find places and nearby services like hairdressers, supermarkets, restaurants, and doctors. We choose our destination based on online reviews. And we instruct search engine-based services to guide us there, be it by car, public transportation, or on foot.
Now, imagine if your business, products, and services are not listed in search results. Imagine people can't find you online to buy your products or find their way to your brick-and-mortar business. Instead, they will most likely choose your competition.
So we know that relevance is a crucial factor for a top position in search results. To create relevant content, you want to deal with the topics and questions around a keyword on an individual subpage or URL. Then, make sure your keyword appears in crucial spots on your page.
Let's say you are in the ice cream business. One of your keywords is s'mores ice cream sandwich. Now you focus on everything that has to do with a s'mores ice cream sandwich.
What you want to do is create a recipe page for a s'mores ice cream sandwich where users find an easy-to-follow recipe, pictures or videos, and answers to questions they might have. S'mores ice cream sandwich is your focus keyword that should appear in your page's URL, title, headlines, and more.
Providing a dedicated and keyword-optimized page makes it easy for search engines—and users, too—to determine what your page is all about. That way, they can list it in good positions in related search results.
Let's say you want to grow your business in the next year. You could start by investing some money in an SEO agency, but that seems like an overwhelming task for someone who doesn't have technical skills!
Luckily, there is an easier way : let us ensure that people are finding out what makes YOUR company great from their searches online using SEO.